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Pilates Studio & Gym – Howard County, MD

By Deal Studio 

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Asking Price
$550,000 The total asking price of the business for sale.
SDE
$240,110Seller's Discretionary Earnings (SDE) is a metric for determining the historical cash flow of a business. It is a recasting process that starts with the net profit of a business, from either the business tax return or the year-end income statement.

EBITDA
Industry

$145,110
Gyms and Fitness Centers

Gross Revenue
Location

$980,545
Howard County, MD

Business Description

This established Pilates and fitness business has served clients in an affluent Maryland suburb for over 20 years, offering equipment-based group classes, private sessions, and an unmanned-access gym under a single brand. The company operates two reformer-based studios and a well-equipped training gym, supported by a modern client management and automated billing platform. The business benefits from over 200 recurring Pilates memberships and a stable gym member base, generating high six-figure annual revenue with limited customer concentration. A team of certified instructors and part-time staff handles daily operations, while current ownership focuses on part-time instruction, oversight, and strategic initiatives, positioning the company for a smooth transition and continued growth in a sector supported by strong wellness and active aging trends. The SDE shown includes a replacement salary of $100,000 to cover the current owner’s roles in fitness instruction, allowing a new owner to collect the SDE and focus on full-time management of the business. The financials shown also include a $92,000 rent expense and are based on the Last Twelve Months (LTM) through October 2025.

Detailed Information
Internal ID
1305-19210

Number of Employees
18

Year Established
2004

Financing Notes
$55,000

FF&E
$150,000

FF&E Included
Yes

Inventory Included
No

Real Estate Included
No

Additional Information
Reason for Selling

Retirement

Facilities & Assets

This business operates from two leased facilities in a high-income suburban market. One
location is designed as a dedicated Pilates studio with multiple equipment rooms, a
reception area, and support spaces. The second combines a compact neighborhood gym
with a studio classroom, enabling members to access both strength training and equipment-based Pilates within one facility. Both spaces are used efficiently, have received significant
upgrades recently, and are appropriately sized for a hands-on owner.

Support & Training

Training & Support 4 weeks at no cost

Market & Competition

This business competes within the boutique fitness and Pilates studio segment of a mature, competitive fitness market. Nearby alternatives include national Pilates franchises, barre studios, yoga and mind-body centers, and large gyms that offer Pilates as part of a broader class schedule.
Many competitors have strong brand recognition and larger marketing budgets, yet often rely on standardized formats and higher-volume classes. The
subject company competes by focusing on instructor quality, small-group equipment classes, and long-standing community relationships, serving a
high-income, health-conscious population that values expert guidance and consistent outcomes. Industry research suggests that Pilates and yoga
studios are expected to grow modestly in coming years, with particular strength among adults aged 30 and older who seek low-impact, sustainable
training.

Growth & Expansion

Growth potential is significant for a buyer who is prepared to invest time and modest capital in marketing and programming. Clear opportunities include expanding digital and local advertising to keep free intro classes consistently full, rebuilding the neighborhood gym membership base, and adding more specialty Pilates programs and workshops to increase revenue per member. There is also room to grow professional training offerings for instructors and health professionals, given the current education platform. The existing footprint and reputation provide a strong starting point for a motivated owner to build on.

Listing Agent
Justin W. Sandridge
More Information »

Contact Listing Agent


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Email Listing

Asking Price
$550,000
SDE
$240,110

EBITDA
Industry

$145,110
Gyms and Fitness Centers

Gross Rev.
Location

$980,545
Howard County, MD

Business Description

This established Pilates and fitness business has served clients in an affluent Maryland suburb for over 20 years, offering equipment-based group classes, private sessions, and an unmanned-access gym under a single brand. The company operates two reformer-based studios and a well-equipped training gym, supported by a modern client management and automated billing platform. The business benefits from over 200 recurring Pilates memberships and a stable gym member base, generating high six-figure annual revenue with limited customer concentration. A team of certified instructors and part-time staff handles daily operations, while current ownership focuses on part-time instruction, oversight, and strategic initiatives, positioning the company for a smooth transition and continued growth in a sector supported by strong wellness and active aging trends. The SDE shown includes a replacement salary of $100,000 to cover the current owner’s roles in fitness instruction, allowing a new owner to collect the SDE and focus on full-time management of the business. The financials shown also include a $92,000 rent expense and are based on the Last Twelve Months (LTM) through October 2025.

Detailed Information
Internal ID: 1305-19210

Number of Employees: 18

Year Established: 2004

Financing Notes: $55,000

FF&E: $150,000

FF&E Included: Yes

Inventory Included: No

Real Estate Included: No

Additional Information
Reason for Selling

Retirement

Facilities & Assets

This business operates from two leased facilities in a high-income suburban market. One
location is designed as a dedicated Pilates studio with multiple equipment rooms, a
reception area, and support spaces. The second combines a compact neighborhood gym
with a studio classroom, enabling members to access both strength training and equipment-based Pilates within one facility. Both spaces are used efficiently, have received significant
upgrades recently, and are appropriately sized for a hands-on owner.

Support & Training

Training & Support 4 weeks at no cost

Market & Competition

This business competes within the boutique fitness and Pilates studio segment of a mature, competitive fitness market. Nearby alternatives include national Pilates franchises, barre studios, yoga and mind-body centers, and large gyms that offer Pilates as part of a broader class schedule.
Many competitors have strong brand recognition and larger marketing budgets, yet often rely on standardized formats and higher-volume classes. The
subject company competes by focusing on instructor quality, small-group equipment classes, and long-standing community relationships, serving a
high-income, health-conscious population that values expert guidance and consistent outcomes. Industry research suggests that Pilates and yoga
studios are expected to grow modestly in coming years, with particular strength among adults aged 30 and older who seek low-impact, sustainable
training.

Growth & Expansion

Growth potential is significant for a buyer who is prepared to invest time and modest capital in marketing and programming. Clear opportunities include expanding digital and local advertising to keep free intro classes consistently full, rebuilding the neighborhood gym membership base, and adding more specialty Pilates programs and workshops to increase revenue per member. There is also room to grow professional training offerings for instructors and health professionals, given the current education platform. The existing footprint and reputation provide a strong starting point for a motivated owner to build on.


Listing Agent
Justin W. Sandridge
More Information »

Contact Listing Agent


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Pilates Studio & Gym - Howard County, MD
https://sellcharlottebusiness.com/listing/pilates-studio-gym-howard-county-md-2/
Asking Price
$550,000

SDE
$240,110

EBITDA
$145,110

Industry
Gyms and Fitness Centers

Gross Rev.
$980,545

Location
Howard County, MD

Business Description

This established Pilates and fitness business has served clients in an affluent Maryland suburb for over 20 years, offering equipment-based group classes, private sessions, and an unmanned-access gym under a single brand. The company operates two reformer-based studios and a well-equipped training gym, supported by a modern client management and automated billing platform. The business benefits from over 200 recurring Pilates memberships and a stable gym member base, generating high six-figure annual revenue with limited customer concentration. A team of certified instructors and part-time staff handles daily operations, while current ownership focuses on part-time instruction, oversight, and strategic initiatives, positioning the company for a smooth transition and continued growth in a sector supported by strong wellness and active aging trends. The SDE shown includes a replacement salary of $100,000 to cover the current owner’s roles in fitness instruction, allowing a new owner to collect the SDE and focus on full-time management of the business. The financials shown also include a $92,000 rent expense and are based on the Last Twelve Months (LTM) through October 2025.

Detailed Information
Internal ID
1305-19210

Number of Employees
18

Year Established
2004

Financing Notes
$55,000

FF&E
$150,000

FF&E Included
Yes

Inventory Included
No

Real Estate Included
No

Additional Information
Reason for Selling

Retirement

Facilities & Assets

This business operates from two leased facilities in a high-income suburban market. One
location is designed as a dedicated Pilates studio with multiple equipment rooms, a
reception area, and support spaces. The second combines a compact neighborhood gym
with a studio classroom, enabling members to access both strength training and equipment-based Pilates within one facility. Both spaces are used efficiently, have received significant
upgrades recently, and are appropriately sized for a hands-on owner.

Support & Training

Training & Support 4 weeks at no cost

Market & Competition

This business competes within the boutique fitness and Pilates studio segment of a mature, competitive fitness market. Nearby alternatives include national Pilates franchises, barre studios, yoga and mind-body centers, and large gyms that offer Pilates as part of a broader class schedule.
Many competitors have strong brand recognition and larger marketing budgets, yet often rely on standardized formats and higher-volume classes. The
subject company competes by focusing on instructor quality, small-group equipment classes, and long-standing community relationships, serving a
high-income, health-conscious population that values expert guidance and consistent outcomes. Industry research suggests that Pilates and yoga
studios are expected to grow modestly in coming years, with particular strength among adults aged 30 and older who seek low-impact, sustainable
training.

Growth & Expansion

Growth potential is significant for a buyer who is prepared to invest time and modest capital in marketing and programming. Clear opportunities include expanding digital and local advertising to keep free intro classes consistently full, rebuilding the neighborhood gym membership base, and adding more specialty Pilates programs and workshops to increase revenue per member. There is also room to grow professional training offerings for instructors and health professionals, given the current education platform. The existing footprint and reputation provide a strong starting point for a motivated owner to build on.



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